One of the known names in marketing and advertising industry, Ramon Jimenez was Secretary of Tourism from 2011-2016 under the presidency of Benigno Aquino III. He is a graduate of the University of the Philippines, with a bachelor’s degree in Fine Arts Major in Visual Communications. He held various senior positions in leading advertising agencies in the country and founded his own, the Publicis JimenezBasic in 1989. He currently serves as the Joint Chief Executive Officer and Senior Consultant of the Winning Over Obstacles (WOO) Consultants, Inc., a firm specializing in media and marketing consultancy. He is also a writer, mentor, and marketing communications expert.
Governance & Communications